Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets.

Location-based ads are enabled by three sets of technologies: GPS, Wi-Fi, and Cell-ID (location determined relative to mobile phone transmitters.) The most successful campaigns use a mix of some or all of these, depending on the product or service, the region, the consumers, and the location accuracy required.

http://www.abiresearch.com/press/3502-Mobile+Advertisers+Forecast+to+Spend+$1.8+Billion+on+Location-Based+Campaigns+in+2015

Location based social network operator, Loopt has signed a deal with US Cellular to provide assisted location services to U.S. Cellular subscribers. Loopt’s Location Platform is built on QPoint location server software that has been licensed to Loopt by SnapTrack, a Qualcomm subsidiary.

Loopt is a location infrastructure partner for USA operators, and the company says that it continues to work to build out service and customer support offerings for Brew-enabled handsets and growing smartphone user bases.

http://www.cellular-news.com/story/45196.php

Mobile payment activity in the U.S. market has been very low up to this point. But Forrester Research analysts say 18 percent of adults surveyed recently say they would be interested in doing so.

Less than six percent have ever used any type of mobile payment.

Those most interested are young, high-income individuals who spend a lot. Interest also varies by the type of phone a person has, with iPhone owners showing the most interest in mobile payments.

But mobile payments are a long way from mainstream adoption because current mobile payment offerings lack a clear promise of superior benefits to consumers, or a business model that addresses the needs of all the players in the payments ecosystem, Forrester Research says.

http://www.forrester.com/rb/Research/us_consumers_continue_to_show_limited_interest/q/id/57421/t/2

Apple Ramps up iPad Production

Apple is manufacturing two million iPads each month, but production now is scheduled to ramp up to three million a month.

mobile is central for email and social media marketing

By some estimates, mobility is an ideal and essential part of social media and email marketing.

To view the chart, click on this link: http://www.hypebot.com/.a/6a00d83451b36c69e20133f372c286970b-800wi