Visa Europe surveyed 4,200 people in four different European nations and found that 57 percent of iPhone users among the respondents said they’d “definitely” or “probably” use Visa’s mobile payments platform on their iPhone if they could. Some 41 percent … Continue reading
Personalization has been the great promise of all interactive forms of advertising and marketing for decades. And Facebook plans to make personalization a key feature of its advertising services. The push into behavioral ad targeting will allow advertisers to target … Continue reading
Mobile search will be the next great growth area for search over the next five years, as the PC search growth rate slows. That will be good for Google, of course.
PaymentOne now is a payment provider for Live Gamer, a combined digital commerce and advertising platform for the entertainment industry.The “AnyPhone” mobile payment option allows consumers to make digital purchase by billing the transaction using their mobile, home or broadband phone … Continue reading
The “last mile” (to use an analogy to communications networks) in local commerce is the last few inches between the credit card and the card swipe at the register. That terminal is the gateway to the payment network. CardSpring is … Continue reading
T-Mobile USA will sell Square credit card readers in some of its retail stores. Barclays Capital estimates that U.S. mobile commerce sales hit $5.3 billion in 2011, up 83 percent from 2010. However, more than 26 million small businesses still … Continue reading
That shipments of tablets are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017, according to NPD, would not surprise many observers. Growth in emerging markets, expected to account for up to 46 percent … Continue reading
Terminology is a continuing issue in the mobile payments business. Some consider Google, Apple, Square and PayPal all “payment processors.” Some would say Google most certainly is not a processor, and that Apple plays the role of an “acquirer.” Square … Continue reading
Register Today – Mobile Payments Conference March 8-9, 2012 http://t.co/3eeU8TeI # MXM Event – How to manage BIGDATA cross-media http://t.co/JhNHNd56 # January 25, 2012 Mobile Marketing and Technology Newsletter http://t.co/HcBEDplS # Down load the white paper, it has great information! … Continue reading
David Evans, a payments industry consultant points out that a couple of obstacles have kept mobile payments from taking off in the United States, up to this point. “Barrier number one is that there is not a very persuasive mobile … Continue reading
