Top MM&T News

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New data shows mobile opt-in rates highest in years

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Location Opt-in Has Reached its Highest Rate in Years || Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps | Customer engagement company Airship today revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing evolution in user behavior, February 2020 was used for year-over-year analysis and then compared to March-June 2020. The full report is available for download here.

 
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