Top MM&T News

Take a look through our news section below, where you will find engaging interviews with our speakers, important updates, interesting industry articles and more. We regularly update this page to include the latest stories, so check back often. If you’d like to learn more, simply reach out.


New data shows mobile opt-in rates highest in years

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Location Opt-in Has Reached its Highest Rate in Years || Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps | Customer engagement company Airship today revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing evolution in user behavior, February 2020 was used for year-over-year analysis and then compared to March-June 2020. The full report is available for download here.

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