Updated: Jan 28
PHOENIX (PRWEB) DECEMBER 29, 2020 - MPC Digital Commerce Event today announced that it has entered into media partnerships with The Green Sheet Inc. and Board Studios Inc. and appointed several key executives to its staff. The newly expanded MPC team will evolve its popular annual event into an interactive platform to serve a growing constituency of financial, technology, government, retail, marketing, and mobile industry leaders.
"We want to build on the breakout success of our 2020 conference, which drew nearly 2,000 attendees," said Marla Ellerman, executive director at MPC Digital Commerce Event. "Digital commerce never sleeps and we want to deliver fresh, compelling video and content that our global audience can access all year round."
Kate Gillespie, president and CEO at The Green Sheet, stated, "We've seen MPC grow from a small show to a globally-focused event. The Green Sheet looks forward to producing MPC's year-round, all-digital show guide with exclusive videos, one-of-a-kind content and advertising."
Konstantinos Papakonstantinou, founder and CEO at Board Studios, agreed that today's audiences need on-demand access to breaking news and industry trends in digestible formats.
"Board Studios works with all types of organizations, from fintech startups to the Fortune 100," Papakonstantinou said. "We are excited to work with MPC presenters, sponsors and exhibitors. Customized, business-first videos are a proven way to connect, engage and boost conversion rates."
BIGGER PLANNING TEAM MPC has appointed Shilo Lusson with MyWay Projects, an accomplished events marketing executive, to lead MPC communications and program management. Known for her exceptional organizational skills, Lusson brings considerable expertise to planning, negotiation and event management, Ellerman stated.
Additionally, the MPC conference planning committee has gained two new members: Tracy Lai, partner at Lystar Group, specializes in strategic business development in fintech and financial services sectors. Payments industry veteran Dale Laszig, managing director at DSL Direct LLC and senior staff writer at The Green Sheet, will provide guidance on content development and strategy for MPC's show guide and blog sites.
"With this new team in place and growing demand for high-quality video and content, there's no limit to where we can take the MPC experience and platform," Ellerman said.
BEYOND MOBILE PAYMENTS Ellerman noted that MPC21 will take place in August 2021 and more details will soon be available. MPC has consistently brought together thought leaders, innovators and decision-makers from financial, technology, government, retail, marketing, and mobile industries to discuss the evolution of the payments industry, she added. Attendees have access to the world’s foremost experts in emerging payments and commerce, blockchain and digital currencies, cybersecurity and consumer privacy, customer experience and loyalty, and customer engagement and marketing.
"The year 2020 has been a defining year for digital commerce," Ellerman said. "Digital technologies kept the economy moving during the pandemic and made a lasting contribution to the future of commerce. We will continue to explore these themes while keeping our sponsors, exhibitors and followers up to date on the latest trends in our ever-changing industry."
A pre-registration wait list for MPC21 has been set up at: https://www.mobilepaymentconference.com/goMPC21
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ABOUT MPC DIGITAL COMMERCE EVENT MPC Digital Commerce Event is the premier annual conference and exhibition on the future of alternative payments worldwide. MPC is known for bringing together thought leaders, innovators and decision-makers from financial, technology, government, retail, marketing, and mobile industries to discuss the evolution of the payments industry. Attendees benefit from access to the world’s foremost experts in emerging payments and commerce, blockchain and digital currencies, cybersecurity and consumer privacy, customer experience and loyalty, and customer engagement and marketing.
ABOUT MPC21 MPC21, marks the 11th year of the Digital Commerce Event, is set for August 2021. This year’s theme, “Where Commerce & Technology Meet,” focusES on the current and future applications of alternative payment technologies in established economies and emerging markets. For more information, visit http://www.mobilepaymentconference.com. Pre-registration for MPC21 is available at https://www.mobilepaymentconference.com/goMPC21.
ABOUT THE GREEN SHEET INC. The Green Sheet, established in 1983, is a payments industry trade publication and online resource that empowers and connects today's payments professionals. Our suite of print and digital resources and trade publications has continuously evolved in response to the ever-changing payments industry. Throughout this journey, we have provided our readers with the requisite knowledge, talent and resources to grow, diversify and build profitable business relationships.
ABOUT BOARD STUDIOS INC. Board Studios Inc. is a boutique video agency based in New York City. We help companies figure out IF and HOW to leverage the power of video. And we come up with super streamlined and cost-effective ways to engage with your audience authentically so they can get to know - like - trust you. We specialize in explainer videos, RFP videos, videos for content marketing, thought leadership videos, and video podcasting.