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Rakuten Pay Online Payment Rolls Out on Uber Eats

Rakuten and Uber Eats Japan aims to deliver greater convenience to customers through new service integration.

Tokyo, April 18, 2022 – Rakuten Group, Inc. and Uber Eats Japan Inc. today announced the launch of a new collaboration integrating Uber Eats with Rakuten Pay’s online payment service, which utilizes the Rakuten ID system. Rakuten Pay will be available as an official payment method when ordering food and groceries on Uber Eats for all users by late April*1.



This collaboration allows users to select the Rakuten Pay online payment service as their payment option when placing orders through Uber Eats, enabling easy and intuitive payment using the credit card information linked to the user’s Rakuten ID. Users will also be able to earn Rakuten Points*2 when ordering through Uber Eats and pay for orders using earned points. In addition, current users of both services will be able to log in to Uber Eats using their Rakuten ID, while new Uber Eats users will have the convenient option of creating an account through a simplified registration system using their Rakuten ID. To commemorate this collaboration, both companies will hold a limited-time Rakuten Pay Introductory Campaign on Uber Eats, starting on April 27. During the campaign, new Uber Eats users will receive a coupon for 3,000 yen off on their first order*3, a coupon for up to 50% off any number of subsequent orders placed during the campaign period*4, and special benefits including receiving Rakuten Points worth up to 20% of order amounts after the corresponding discount has been applied. Additionally, existing Uber Eats users will receive Rakuten Points worth up to 3% of the order amount after the corresponding discount has been applied on all orders placed during the campaign period*5. Both companies are also planning special sale events on Rakuten Ichiba, Rakuten’s online marketplace, as well as ID and payment integration on Uber, the mobility service operated by Uber Japan. Users can expect more seamless and convenient collaborative services going forward. *1 A trial period that ended Sunday, April 17 was conducted with select Uber Eats users. *2 One Rakuten Point earned for every 100 yen spent when ordering (tax included). Rakuten Points can be earned only when paying with Rakuten Card, Rakuten Points or Rakuten Cash. *3 Valid for orders of 3,100 yen (tax included) or more. *4 Valid for orders of 1,500 yen (tax included) or more. Discounts are limited to a maximum of 1,000 yen (tax included) per order. *5 For these campaigns, Rakuten Points will be awarded up to a maximum of 10,000 points (Limited Time Points) per user.

Overview of collaboration

Launch: Monday, April 18, 2022 *New payment option to be rolled out sequentially to all users by late April. *A trial period that ended Sunday, April 17 was conducted with select Uber Eats users. Details: ・When placing orders on Uber Eats, users can select Rakuten Pay online payment as a quick and easy payment method. ・When paying, users can earn and spend Rakuten Points to pay for orders made.  *One Rakuten Point earned for every 100 yen spent when ordering (tax included). Rakuten Points can be earned only when paying with Rakuten Card, Rakuten Points or Rakuten Cash. ・Current users of both services can log in to Uber Eats using their Rakuten ID, while new Uber Eats users now have the convenient option of creating an account through a simplified registration system using their Rakuten ID.

Campaign overview

Campaign name: Rakuten Pay Introductory Campaign Campaign period: 10:00 a.m. on Wednesday, April 27 to 11:59 p.m. on Tuesday, May 31 (JST) Details For new Uber Eats users: ・A coupon for 3,000 yen off their first Uber Eats order.  * Valid for orders of 3,100 yen (tax included) or more. ・A coupon for up to 50% off any number of subsequent orders placed during the campaign period, beginning with their second Uber Eats order.  *Valid for orders of 1,500 yen (tax included) or more.  *Discounts are limited to a maximum of 1,000 yen (tax included) per order.  *Offer only valid for users who have already used the coupon for 3,000 yen off their first Uber Eats order. ・Rakuten Points worth up to 20% of order amounts will be awarded.  *Entry on the dedicated campaign website is required.  *Offer valid only after the first-time order coupon is used.  *Rakuten Points will be awarded up to a maximum of 10,000 points (limited time points) per user.  *When using multiple offers in combination, benefits will be applied to the amount after the discount has been applied. For existing Uber Eats users: ・Rakuten Points worth up to 3% of order amounts will be awarded for all orders placed during the campaign period.  *Entry on the dedicated campaign website is required.  *Rakuten Points will be awarded up to a maximum of 10,000 points (limited time points) per user.  *Cannot be used in conjunction with campaign offers for new users.  *When using multiple offers in combination, benefits will be applied to the amount after the discount has been applied. Conditions shared by all campaigns above *Payment through Rakuten Pay is required to participate in the above campaigns. *Please check the dedicated campaign website coming soon for more detailed information on campaigns and conditions.

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