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Synchrony Renews Long-standing Partnership With 4 Wheel Parts

Synchrony’s consumer financing continues to drive 4 Wheel Parts’ growth in the $10-plus billion Jeep and truck accessory market

STAMFORD, Conn., February 9, 2021 – Synchrony (NYSE: SYF), a premier consumer financial services company, today announced a multi-year renewal with 4 Wheel Parts (4WP). The global retailer of aftermarket Jeep, SUV, and truck parts, accessories, and performance products will continue offering Synchrony’s competitive consumer financing at its 95 stores as well as its digital retail and telesales channels.

Synchrony’s flexible and scalable solutions enable 4WP to offer several promotional financing options tailored to every off-road enthusiast. The solutions help 4WP stand out from the competition, close more, larger sales faster, and nurture customer loyalty. In addition to enabling consumers to get more of what they want and build the vehicle of their dreams by paying over six to 24 months with deferred interest, 4WP is part of Synchrony Car Care TM network. In addition to 4WP stores, consumers may use the custom-branded credit card for gas, brakes, repairs, maintenance, and much more at more than 730,000 auto-related locations nationwide.

The pandemic made touchless shopping a necessity, and Synchrony’s digital technology solutions help 4WP meet this moment of rapid change. Integrated into 4WP’s eCommerce platform,, Synchrony’s solutions help ensure a safe, seamless and socially distant experience for every payment process stage – applying for credit, completing the transaction, paying a bill, and servicing an account. For example, the advance prefill technology in Synchrony’s patent-pending dApply technology helps streamline the application process, reducing the number of fields a consumer must fill out on their mobile device or computer to open an account. Further, MobileID minimizes the amount of information consumers need to manually input, creating a faster approval process.

“Synchrony is thrilled to continue our valued relationship with 4 Wheel Parts,” said Steve Roe, SVP and Leader, Automotive, Synchrony. “We are excited to keep helping 4 Wheel Parts increase market share in the growing $10-plus billion Jeep and truck accessory market by enabling them to build deep, lasting relationships by engaging off-road enthusiasts with insight-driven, flexible buying options and periodic cardholder incentives.”

About Synchrony

Synchrony (NYSE: SYF) is a premier consumer financial services company. We deliver a wide range of specialized financing programs, as well as innovative consumer banking products, across key industries including digital, retail, home, auto, travel, health and pet. Synchrony enables our partners to grow sales and loyalty with consumers. We are one of the largest issuers of private label credit cards in the United States; we also offer co-branded products, installment loans and consumer financing products for small- and medium-sized businesses, as well as healthcare providers.

Synchrony is changing what’s possible through our digital capabilities, deep industry expertise, actionable data insights, frictionless customer experience and customized financing solutions.

For more information, visit and Twitter: @Synchrony

About 4 Wheel Parts

4WP is a powerhouse in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for off-road enthusiasts through 95 brick-and-mortar stores in North America and online at More than 500 aftermarket auto brands are offered through 4WP, including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts and gear for the outdoor/camping lifestyle. To learn more, visit

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