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TXB Launches New, Custom App Including Unique-to-Industry Guest Offerings with Paytronix

Texas-based Convenience Store Launches New App including Mobile Ordering Capabilities

SPICEWOOD, Texas (October 17, 2022) -- TXB (Texas Born), a family of customer service-oriented convenience stores and food market operations, launches a new, custom app in partnership with Paytronix Systems, Inc., the most advanced digital guest experience platform, to provide guests with seamless mobile ordering capabilities. As an industry first, the new app will give customers the opportunity to earn & save on gas purchases - unlike any loyalty & rewards program currently in the market today.

The new app will provide a streamlined user-friendly experience and offer guests more opportunities to save through TXB’s loyalty program. New features include:

  • For every dollar spent* reward members accumulate points that can be used like cash at any TXB location. 1 cent = 1 point. $1 = 100 points. *(excluding lottery & gift cards)

  • All cash points earned can be used to spend on anything in store or as discounted gas at the pump

  • TXB guests can pay in-store and at the pump using the mobile app

  • TXB Pay members receive 10 cents off per gallon and 1% off inside store transactions

  • Additional points awarded upon friend referrals and birthdays

  • Bonus points awarded for special promotional items purchased in-store

  • Unlimited Drink Subscriptions through the Chug Club: Drink subscription through the TXB app, including TXB’s coffee, fountain, frozen, tea, etc.

  • Guests can also choose to donate their points to charity and TXB will send a check to the select charity

“We are always looking for ways to elevate our guests' experience,” said Kevin Smartt, CEO of TXB. “Our larger initiative at TXB is to not only adapt to current consumer needs, but to prepare for future trends. We’re constantly studying consumer data and adjusting our processes to offer our guests quality and quick service. That’s why I’m incredibly proud of our partnership with Paytronix to offer guests an even better digital experience.”

TXB will also continue its popular “scratch & win” program in the new TXB app from October 1 until the end of November. The new game, Kick to Win, will offer guests one free prize every day and one weekly winner who will be awarded free gas for a year.

To learn more about TXB and its offerings, visit

About Paytronix

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 225 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit

About Texas Born (TXB)

Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 47 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, non-GMO, restaurant-quality food items prepared on-site. Serving over 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private label products including jerky, water, coffee and more.

With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was named Convenience Store News’ Retailer Executive of the Year. Please visit for more information.

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